Insights

How to create your Ideal Customer Profile (ICP) and personas

Increase your annual recurring revenue and customer satisfaction by better understanding your ideal customer profile (ICP) and personas.

Due diligence: What you need to know

Due diligence is a thorough review of the different aspects of a company to ensure that the company is in good order and according to the buyer’s expectations. Learn the main aspects of the due diligence process of a B2B SaaS company and what you should prepare for when either being acquired or acquiring a company

9 proven steps to win new customers in 2023

How to acquire and win new customers in 2024

Are you a B2B software company looking to attract new customers in 2023? If you’re a member of the management team, this article is a must-read to understand how inbound marketing can drive growth for your business.

Customer Success Playbook to maximize retention and customer life time value

Are you looking for ways to improve customer experience and avoid churn? Learn how to segment your customers and define a customer health score to predict renewal, churn, and opportunities for upsell and cross-sell.

How to improve your sales efficiency

How quickly can your sales team convert prospects into leads and, ultimately, paying customers? Sales efficiency measures how good you are at generating revenue within a specific timeframe. Therefore, it is essential for all software businesses to understand, track, and improve.

How to succeed with geographic expansion as a B2B SaaS company

Are you considering expanding to a new market? Geographic expansion can be a major driver to achieving ambitious growth goals. Learn how to succeed with geographic expansion.

Martin S. Eriksen Webinar on Sales Efficiency

Webinar: 5 KPIs you need to know to measure sales efficiency

In this 30-minute webinar, our Investment Manager Martin S. Eriksen shares why having control of your companies sales efficiency metrics is important, the top 5 KPIs you need to know and relevant benchmarks for Nordic B2B SaaS companies.

Andreas Loktu, Investment Manager explains Annual recurring revenue (ARR)

Annual Recurring revenue: What is ARR and how to calculate it

ARR could contain several revenue streams, and often, there can be some confusion on which streams to include. In this article, we will explore these different aspects of ARR, highlighting their significance in the SaaS industry.

How to measure sales efficiency in your software company

To improve your sales effort, you must be able to measure it, and the way to calculate it is easier than you might think. Learn how to build a scalable sales model, measure sales efficiency, and use the metrics to make smarter decisions on where to prioritize your efforts.