SaaStr Annual 2021 – Conference Summary

With the rapid pace of the software-as-a-service (SaaS) industry, Viking Venture continuously seeks to stay up to date on the latest sector developments and benchmarks set by the ‘best-in-class’ SaaS companies. We attended SaaStr Annual 2021, the world’s largest community gathering for Cloud and SaaS professionals, to learn about best practices from established industry titans and emerging leaders within SaaS⭐️

In this article you will find:
🚀 A quick intro to the SaaStr Annual conference
🚀 Key lessons learned at the conference
🚀 Summaries from sessions we liked
🚀 Summary from Bessemer Venture Partners’ State of the Cloud

Seven steps to grow your ARR through value based pricing

Finding the right price model for your software product is key to accelerate revenue growth. At SaaS Nordic SaaSiest conference Magnus B. Willumsen, Investment Manager at Viking Venture, shared our approach on how to define the right price model for your business-to-business software product.

State of the Cloud 2020 – Nordic Edition

Viking Venture has 16 software-as-a-service (SaaS) companies in our portfolio. This gives us a unique opportunity to track the most important SaaS KPIs and gives us and our portfolio companies access to highly relevant benchmarks across the portfolio – the Viking Venture KPI Dashboard.

Viking Venture + EcoOnline = Success

March 24, 2021 was a special day for the hard-working team of the fast growing software company EcoOnline. The company was successfully listed on Oslo Stock Exchange. A major milestone in an exciting journey that was fully ignited when Viking Venture invested in the company back in 2014.

Acquisitions and integration of product and technology – what are some of the important questions and considerations you need to consider?

Acquiring another company can be a great way for companies to access new markets, onboard competent employees, add new products to their offering, and improve their technology. The potential for synergies can be big, but it is important to understand that the art of making a successful acquisition is not the same as simply acquiring a company.

IN THE MIDST OF EVERY CRISIS, LIES GREAT OPPORTUNITY

How House of Control reshaped its sales function due to Covid-19 and reached their all-time high sales record. There is no doubt that the last seven-eight months have been special and that Covid-19 has had a major impact on the world of business. In the initial phase it was all about making sure everyone was safe and healthy, then we went into a recovery phase and now we are thriving to get ready for the next normal.

How did our portfolio companies perform during the first six months of 2020 vs 2019

This article looks at benchmark from the first six months of 2020 compared to the first six months of 2019.

Key take-aways from SaaStock Remote on how to adapt, survive and thrive

Summary of our insights from SaaStock Remote (June 20), which brought together the best and brightest minds in software-as-a-service (SaaS)

Why we are obsessed with tracking key software-as-a-service metrics and KPIs

In this article we explain why we are obsessed with tracking key software-as-a-service (SaaS) metrics and KPIs, and how we use the Viking Venture KPI Dashboard as a tool to facilitate important insight across our portfolio.