Insights

Lasse Sten, SaaS Business leader

How to build a commercial culture to scale your SaaS business

In this interview, Lasse Sten, the CEO of HoC, reflects on the company’s journey and how they achieved this growth. Lasse attributes the success to a strong commercial culture and a focus on customer-driven innovation.

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Specializing sales to fuel ARR growth

How House of Control succeeds with organic growth

Many companies focus more on increasing profits and overlook the significance of organic growth. House of Control, a Norwegian software company, is an excellent example of a firm that fueled ARR growth by specializing in sales processes and customer success.

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SaaS Growth Andreas Sandbu

A Framework to succeed with your SaaS Growth Strategy

This blog post introduce a framework for B2B SaaS growth that can help you strategize for success. By breaking down the key elements of growth and identifying the levers you can pull to drive growth. This framework provides a clear roadmap for you to follow as they navigate in a competitive market.

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Andreas Davies Sandbu Growth Strategy

Why your B2B SaaS company needs a growth strategy 

Are you looking for a way to grow with your B2B SaaS company, but do not exactly know how? Setting up a growth strategy will guide you in the right direction. But what is a growth strategy exactly?

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KPI Dashboard

The top SaaS KPIs you need to track in 2023

As a SaaS business owner, tracking key performance indicators (KPIs) to measure your company’s success is crucial. Our niche investment focus in solely B2B SaaS companies allows us to track important SaaS KPIs and access highly relevant benchmarks across our portfolio.

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Deal structures and earn-outs

Deal structures for acquisitions and how to use earn-outs

Since 2020 Viking Venture portfolio companies have completed almost 50 add-on acquisitions with a combined enterprise value of 7.1 bNOK. We share our perspectives on our portfolio’s common financing sources and deal structures, and our learnings from using earn-outs.

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Nordic SaaS Index

The Viking Venture Nordic SaaS Index – Updated every week!

The Viking Venture Nordic SaaS Index (VV Nordic SaaS Index) is designed to track the development of a predefined selection of listed Nordic SaaS companies focused on B2B software.

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Sten-Roger Karlsen CEO

How to increase ARR 11.5 times in 4.5 years

Sten-Roger Karlsen, CEO of Ørn Software, shares how they have succeeded with their growth strategy. He sheds light on how to win your acquisition candidates and how to utilize customer success and pricing as a fundamental part of organic growth.

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ICP & Personas by Christine Hammeren

Understand your ideal customer profile and personas better

Increase your annual recurring revenue and customer satisfaction by better understanding your ideal customer profile (ICP) and personas.

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Rule of 40

Is the Rule of 40 an outdated SaaS KPI?

The Rule of 40 is perhaps the most popular SaaS KPI behind organic growth in annual recurring revenue (ARR). However, with recent shifts in the market, could the Rule of 40 for SaaS companies be considered an outdated metric?

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KPIs

4 SaaS KPIs to improve growth and profitability

Key performance indicators (KPIs) help you focus on what matters the most. This article reviews four essential SaaS KPIs for measuring growth and profitability. We want to help you understand why these KPIs matter, how we measure them, and how to become a top performer of each KPI.

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Terje-Wibe-CEO-Mercell

How Mercell grew by 73 million euros in 5 years

Mercell has had a fantastic growth journey over the past five years, increasing its Annual Recurring Revenue (ARR) 9 times. In this interview, Mercell CEO Terje Wibe explains how Mercell succeeds with its growth strategy and keeps tapping into new markets.  

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