Insights – Page 4 – Viking Venture

Deal structures for acquisitions and how to use earn-outs

Since 2020 Viking Venture portfolio companies have completed almost 50 add-on acquisitions with a combined enterprise value of 7.1 bNOK. We share our perspectives on our portfolio’s common financing sources and deal structures, and our learnings from using earn-outs.

How to increase ARR 11.5 times in 4.5 years

Sten-Roger Karlsen, CEO of Ørn Software, shares how they have succeeded with their growth strategy. He sheds light on how to win your acquisition candidates and how to utilize customer success and pricing as a fundamental part of organic growth.

Is the Rule of 40 an outdated SaaS KPI?

The Rule of 40 is perhaps the most popular SaaS KPI behind organic growth in annual recurring revenue (ARR). However, with recent shifts in the market, could the Rule of 40 for SaaS companies be considered an outdated metric?

4 SaaS KPIs to improve growth and profitability

Key performance indicators (KPIs) help you focus on what matters the most. This article reviews four essential SaaS KPIs for measuring growth and profitability. We want to help you understand why these KPIs matter, how we measure them, and how to become a top performer of each KPI.

How Mercell grew by 73 million euros in 5 years

Mercell has had a fantastic growth journey over the past five years, increasing its Annual Recurring Revenue (ARR) 9 times. In this interview, Mercell CEO Terje Wibe explains how Mercell succeeds with its growth strategy and keeps tapping into new markets.

How to take a company from public to private (P2P)

In this article, we share our key learnings from taking our companies from public to private. Moreover, what have been the most significant challenges, and how should you prepare for a public-to-private (P2P) process?

CEO journey: becoming an international growth company

The CEO of FotoWare talks about what it truly entails to be a growth company and how bringing in an investor has impacted their customers, employees, and the company’s journey.

5 simple steps to implement a new price model

Many software companies struggle to get their pricing right, and some also fear that a change of prices could result in churn and harm sales. Our experience is the opposite. This article outlines five simple steps to get you started with a value-based pricing model.

Why do Nordic software companies go public to private?

Following the bids on Mercell and Ørn Software, EcoOnline also announced they were going public to private. In this post, managing partner Erik Fjellvær Hagen explains why this is happening now. In addition, why the PE houses are interested in our companies.

SaaStr Annual 2021 – Conference Summary

With the rapid pace of the software-as-a-service (SaaS) industry, Viking Venture continuously seeks to stay up to date on the latest sector developments and benchmarks set by the ‘best-in-class’ SaaS companies. We attended SaaStr Annual 2021, the world’s largest community gathering for Cloud and SaaS professionals, to learn about best practices from established industry titans and emerging leaders within SaaS⭐️

Seven steps to grow your ARR through value based pricing

Finding the right price model for your software product is key to accelerate revenue growth. At SaaS Nordic SaaSiest conference Magnus B. Willumsen, Investment Manager at Viking Venture, shared our approach on how to define the right price model for your business-to-business software product.

State of the Cloud 2020 – Nordic Edition

Viking Venture has 16 software-as-a-service (SaaS) companies in our portfolio. This gives us a unique opportunity to track the most important SaaS KPIs and gives us and our portfolio companies access to highly relevant benchmarks across the portfolio – the Viking Venture KPI Dashboard.