Insights

P2P process - Joar Welde

How to take a company from public to private (P2P)

In this article, we share our key learnings from taking our companies from public to private. Moreover, what have been the most significant challenges, and how should you prepare for a public-to-private (P2P) process?

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Valuation of software companies

Valuation of software companies

The valuation of software companies is often data-driven and based on specific KPIs. In this article, we want to share with you the methodology behind how we value B2B SaaS companies and focus on the KPIs which will secure a high valuation.

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Pricing method

5 simple steps to implement a new pricing method

Many software companies struggle to get their pricing right, and some also fear that a change of prices could result in churn and harm sales. Our experience is the opposite. This article outlines five simple steps to get you started with a value-based pricing method.  

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private to public

Why do Nordic software companies go public to private?

Following the bids on Mercell and Ørn Software, EcoOnline also announced they were going public to private. In this post, managing partner Erik Fjellvær Hagen explains why this is happening now. In addition, why the PE houses are interested in our companies.

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how to price saas

How to price SaaS products

How you price your SaaS product can have a tremendous impact on your annual recurring revenue (ARR) and profitability. However, it can be a difficult task to find the right price model. Learn more about how getting your pricing right can improve your revenue, growth, and profitability.

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Viking Venture at SaaStr

SaaStr Annual 2021 – Conference Summary

With the rapid pace of the software-as-a-service (SaaS) industry, Viking Venture continuously seeks to stay up to date on the latest sector developments and benchmarks set by the ‘best-in-class’ SaaS companies. We attended SaaStr Annual 2021, the world’s largest community gathering for Cloud and SaaS professionals, to learn about best practices from established industry titans and emerging leaders within SaaS⭐️

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Seven steps to grow your ARR through value based pricing

Finding the right price model for your software product is key to accelerate revenue growth. At SaaS Nordic SaaSiest conference Magnus B. Willumsen, Investment Manager at Viking Venture, shared our approach on how to define the right price model for your business-to-business software product.

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State of the cloud

State of the Cloud 2020 – Nordic Edition

Viking Venture has 16 software-as-a-service (SaaS) companies in our portfolio. This gives us a unique opportunity to track the most important SaaS KPIs and gives us and our portfolio companies access to highly relevant benchmarks across the portfolio – the Viking Venture KPI Dashboard.

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Viking Venture + EcoOnline = Success

March 24, 2021 was a special day for the hard-working team of the fast growing software company EcoOnline. The company was successfully listed on Oslo Stock Exchange. A major milestone in an exciting journey that was fully ignited when Viking Venture invested in the company back in 2014.

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Humly speaker

Important questions when acquiring a company and integrating products

Acquiring another company can be a great way for companies to access new markets, onboard competent employees, add new products to their offering, and improve their technology. The potential for synergies can be big, but it is important to understand that the art of making a successful acquisition is not the same as simply acquiring a company.

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Viking Venture – The Nordic Software Investor

Viking Venture invest in fast-growing scale-up companies in the Nordics. Our investment focus is business to business software companies with international potential.
Christoffer Bergstrøm

In the midst of every crisis, lies great opportunity – Sales during Covid-19

How House of Control reshaped its sales function due to Covid-19 and reached their all-time high sales record. There is no doubt that the last seven-eight months have been special and that Covid-19 has had a major impact on the world of business. In the initial phase it was all about making sure everyone was safe and healthy, then we went into a recovery phase and now we are thriving to get ready for the next normal.

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