Insights – Page 3 – Viking Venture

The Viking Venture SaaS KPI cheat sheet

The Viking Venture SaaS KPI cheat sheet serves as a convenient tool for the comprehensive evaluation of critical SaaS KPIs on an annual basis. Compare your SaaS KPIs to relevant benchmarks.

Cap table explained: Why it is important for SaaS founders

In this article, we want to share the importance of cap tables for SaaS companies, why investors value them greatly, common pitfalls to avoid, and best practices for setting up and maintaining a cap table.

⁠The ultimate Pricing Playbook to boost annual recurring revenue (ARR)

This pricing playbook reveals all you need to know to get the price right to boost annual recurring revenue (ARR). With our Pricing Playbook, you’ll gain the knowledge and insights needed to construct a value-based pricing strategy that resonates with the value you provide to your customers.

The State of the Nordic SaaS Market 2023

The state of the Nordic SaaS market in 2023

The financial markets are unstable, inflation is high, and valuations are down by over 50% compared to two years ago. Still, our companies report strong growth, and the commercial markets are strong. How does the market situation impact the valuations of software-as-a-service (SaaS) companies, and what is the outlook for the Nordic SaaS market?

Participated in a leadership program, now holds a board position

“This is the first leadership program I have attended, which has been so focused, incredibly concrete, and applicable to my everyday life.”

Learnings from Attensi’s remarkable expansion to the UK and US

10 learnings from Attensi’s remarkable growth journey and successful expansion into the UK and US. Get tips on how to navigate new markets effectively.

Webinar on the top SaaS KPIs and how they affect valuations

Watch our latest webinar with our Investment Manager, Martin S. Eriksen, about the top SaaS KPIs that every Nordic software company should track and explains how they can help you make informed decisions about your company’s growth and profitability.

The Viking Venture Nordic SaaS Index – Updated every week!

The Viking Venture Nordic SaaS Index (VV Nordic SaaS Index) is designed to track the development of a predefined selection of listed Nordic SaaS companies focused on B2B software.

How to price your SaaS products

How you price your SaaS product can have a tremendous impact on your annual recurring revenue (ARR) and profitability. However, it can be a difficult task to find the right price model. Learn more about how getting your pricing right can improve your revenue, growth, and profitability.

4 ways to unlock your growth potential through M&A

Mergers and acquisitions (M&A) is a great way to drive growth and improve your SaaS business. Here are the rationales for acquiring or merging with another company.

How to build a commercial culture to scale your SaaS business

In this interview, Lasse Sten, the CEO of HoC, reflects on the company’s journey and how they achieved this growth. Lasse attributes the success to a strong commercial culture and a focus on customer-driven innovation.

How House of Control succeeds with organic growth

Many companies focus more on increasing profits and overlook the significance of organic growth. House of Control, a Norwegian software company, is an excellent example of a firm that fueled ARR growth by specializing in sales processes and customer success.