How to value a B2B SaaS company: Key metrics explained

Written by Viking Venture 25. Feb 2025
Martin S. Eriksen, How to value a B2B SaaS Company

Webinar | March 19th at 10:00 CET

Join our webinar on how to value a B2B SaaS company! Whether you’re a founder, CEO or investor, understanding how to value a business is crucial for making informed strategic decisions.

In this 30-minute webinar, we’ll break down the key metrics and methods that determine SaaS valuations, helping you gain clarity on what drives the worth of your company.

We’ll go through: 

  • How to value a B2B SaaS Business
  • The key metrics that directly impact valuation
  • ⁠How to use a Valuation Scorecard to assess your company

By the end of this webinar, you’ll have a clear roadmap to understanding and improving your company’s valuation, whether you’re preparing for fundraising, an acquisition, or simply looking to scale more effectively.

When: Wednesday, March 19th 2025 at 10.00-10.30 CET

Where: Live Webinar

Sign up for the webinar now.

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Martin Eriksen

About the Speaker: Martin Senning Eriksen

Martin holds the position of Senior Investment Manager at Viking Venture, where he is currently a member of the Investment Team. Focusing on the Norwegian and Finnish markets he is responsible for deal sourcing and execution. Martin also serves on the Board of Viking portfolio companies Xait and Tamigo.

Prior to joining Viking Venture, Martin was employed at Grant Thornton’s London office, where he contributed to the Restructuring & Debt Advisory and Business Consulting teams, primarily engaging in due diligence and business reviews.

Martin is ACA qualified with the Institute of Chartered Accountants in England & Wales and holds a BSc in Business Administration as well as an MSc in Finance and Strategic Management.