FotoWare acquires InfoMAX – gaining market share in Denmark

Picture: Jostein Vik, Partner Viking Venture, Anne Gretland, CEO FotoWare and Mikal Kolstad, former owner and Director of InfoMAX

FotoWare, a global pioneer and innovator in Digital Asset Management (DAM), continues its growth journey with new colleagues in Denmark. Since Viking Venture came on board in June of 2020, FotoWare has been actively searching for companies who complement their DAM solution. Former FotoWare partner, InfoMAX ApS, is now becoming a part of FotoWare to further strengthen our delivery apparatus to existing and new Danish customers.  

– With InfoMAX’ knowledge and experience in Digital Asset Management and the product portfolio of FotoWare, we’ll continue to strengthen our footprint in the Nordics while also building an even more valuable experience in our customer experience and service divisions, says Anne Gretland, CEO of FotoWare. 

InfoMAX has delivered FotoWare DAM solutions to customers in Denmark and internationally since 2008. One of their strengths is their knowledge and experience of working with APIs. Integrating FotoWare with other parts of an organization’s technology stack becomes increasingly important and adds even more value to the solution. FotoWare’s DAM can be used together with, for example, case processing or evidence management in police departments. It can also be integrated with, for example, Product Information Management (PIM) systems that are commonly used in the retail industry, or a Content Management System (CMS) used by marketers to easily publish content to website(s) or other channels. 

– I am very happy to be a part of FotoWare and use our specialist expertise closer to other departments. We bring with us good competence and a lot of experience of FotoWare’s on-premises solutions, which is especially crucial for some customers – for example in healthcare, police, and defense. Further, we will use our expertise to migrate other types of customers to FotoWare’s SaaS solution, says Mikal Kolstad, former owner, and Director of InfoMAX.  

– We see that the need and demand for DAM solutions are increasing independent of industry. Even though FotoWare had its beginning in media, we are now delivering solutions worldwide to a wide range of industries, Anne Gretland continues.

– FotoWare has acquired InfoMAX, which is the company’s second acquisition in the last four months. This acquisition strengthens Fotoware’s already leading position within the Digital Asset Management (DAM) space in the Nordics, says Jostein Vik, Partner at Viking Venture and Chairman of the board at FotoWare.  

About FotoWare 

FotoWare is a Norwegian software company established in 1997 and a leading supplier of Digital Asset Management (DAM) solutions. More than 250 000 users and over 4 000 customers from a wide range of industries worldwide use FotoWare, including NRK, Lindex, The White House Historical Association, Financial Times, Volkswagen, the Metropolitan Police, and the Australian Defense Force.  

FotoWare is a DAM solution for people and companies to store, manage and share digital files. The solution is scalable to meet individual needs and offers ways of automating several repetitive tasks, such as approving images for use, communication between departments, and much more. It can be delivered both as a cloud solution and on-premises. 

FotoWare has more than 60 employees of 16 different nationalities, with offices in Norway, Sweden, Denmark, and Australia. The headquarter is in Oslo Norway. FotoWare has resellers in 14 countries who deliver FotoWare solutions and offer local support. Additionally, FotoWare is a certified Microsoft Gold Partner.