B2B Marketing Playbook: How to win more deals

Written by Christine Hammeren 01. Feb 2024
B2B Marketing Playbook

Are you looking to attract more leads and convert them into customers? This B2B Marketing Playbook is a step-by-step guide on how to improve your marketing efforts to increase lead generation and close more deals.

Our Marketing Playbook can help you define or refine the way of working with B2B marketing. In our marketing projects, we’ll typically go through each step to determine where there is room for improvements and make iterations and project plans based on the findings.

We cover the following topics to get your B2B Marketing Strategy right:

  1. Align your marketing efforts to the overall business goals
  2. Know your ICP and personas (insights and research)
  3. Define the process from visitor to closed deal
  4. Define or refine the marketing content plan
  5. Channel strategy
  6. Define the process for nurturing, automation, and lead scoring
  7. Tools and partners across departments
  8. Ensure alignment across departments to close more deals
  9. Project plan for continuous work
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