Fotoware named in the 2025 Gartner Magic Quadrant for DAM

Fotoware has earned a spot in the 2025 Gartner® Magic Quadrant™ for DAM. As the only Nordic vendor and one of just four European companies included, this recognition strengthens Fotoware’s position as a serious contender in an increasingly competitive space. A fantastic achievement for one of our great portfolio companies!

Header image: Anne Gretland, CEO of Fotoware

Gartner Magic Quadrant: A go-to resource for B2B buyers

When evaluating IT solutions, Gartner’s Magic Quadrant is a go-to resource for B2B tech buyers. The Gartner Magic Quadrant assesses vendors’ ability to execute and completeness of vision. This year, Fotoware joins an exclusive group of just 15 DAM providers worldwide, demonstrating its ability to meet high industry standards and growth potential.

– Being recognized in the Gartner Magic Quadrant is a great achievement for us, and it’s a sign that the choices we’ve made as a company and the focus we’ve committed to over the years are valid, says Anne Gretland, CEO of Fotoware.

What’s driving Fotoware’s momentum?

Several key strengths set Fotoware apart:

• Best-in-class digital consent management – A game-changer for organizations managing complex media rights.
• A platform built for real users – Specialized interfaces that make DAM more intuitive and accessible.
• Built-in image and video editing – Cutting down the need for external tools and streamlining workflows.

Vertical-specific approach

What truly differentiates Fotoware is its vertical-specific approach. Rather than taking a one-size-fits-all path, Fotoware focuses on delivering tailored solutions to specific verticals:

• GLAM (Galleries, Libraries, Archives, Museums): The only vendor worldwide recognized with a focus on this space.
• Media & Entertainment: The only European vendor in this category.
• Manufacturing & Retail: One of just two European companies serving this segment.

Looking ahead for Fotoware

This recognition signals more than just validation—it’s fuel for the next growth stage. As organizations increasingly demand DAM solutions that fit their unique needs, Fotoware is well-positioned to capitalize on this momentum, delivering configurable, high-impact solutions that drive real business value.