⁠The ultimate Pricing Playbook to boost annual recurring revenue (ARR)

For many B2B SaaS companies determining the pricing strategy often involves a mix of intuition, competitor analysis, and cost considerations. However, developing a well-defined, value-based pricing model can significantly boost your growth. Not only does this approach increase annual recurring revenue (ARR), but price expansion also has limited costs attached, implying a strong effect on profitability.

With our Pricing Playbook, you’ll gain the knowledge and insights needed to construct a value-based pricing strategy that resonates with the value you provide to your customers.

We cover the following topics to get your pricing right:

• Why change your pricing model?
• Introduction to value-based pricing
• Plan and prepare the project
• Segment your customers
• Understand value creation and drivers for the customers
• Analyze the switching costs and stickiness
• Analyze the customers’ alternatives
• Set up an adjusted pricing model
• Test, communicate, and implement