Viking Venture invests in Agillic

Johnny and Emre

Viking Venture announces its investment in Agillic, a listed Danish software company delivering a Marketing Automation platform. Through this share purchase and emission, Viking Venture becomes the largest individual shareholder of Agillic. Viking Venture believes Agillic has the potential to continue its impressive growth and establish itself as the market leader in the Nordics before further international expansion. 

– We intend to be a long-term investor and want to support Agillic in implementing the company’s growth strategy. We see Agillic as a platform for growth in the Marketing Automation software space. We are excited to help Agillic continue delivering best-of-breed marketing automation solutions to new and existing customers, says Joar Welde, Partner at Viking Venture, who is likely to be elected new member and Chair of the Board of Agillic.

Joar Welde, Partner at Viking Venture
Joar Welde, Partner Viking Venture

Impressive results and ambitious growth plans

Companies are becoming increasingly data-rich at the same time as consumers expect more personalized communication. To beat the competition, companies need to differentiate. Agillic’s marketing automation platform allows its customers to do exactly that by enabling them to utilize the vast amounts of data they possess to increase engagement with existing customers.

– We have been aware of Agillic for many years and are impressed by the results they have achieved. Agillic has consistently delivered balanced growth and profitability over the last few years and added several impressive clients to its customer portfolio. We are excited to join the company as the largest shareholder and believe there is a lot of potential for us to use our tool kit to deliver on the ambitious growth plans of the company, says Martin S. Eriksen, Investment Manager at Viking Venture and likely to be elected new member of the board of Agillic.

Martin S. Eriksen, Investment Manager
Martin S. Eriksen, Investment Manager Viking Venture

Well-positioned in a fast-growing market

Agillic helps companies build and reinforce sustainable relationships based on unique customer experiences. The company closed 2022 with strong financial results and now has an ARR above EUR 10 million. The market for Marketing Automation is one of the fastest-growing markets globally and is expected to grow by 15-18% annually. Agillic is strongly positioned to win the fast-growing mid-market segment in Europe. 

– We are extremely proud that Viking Venture have decided to invest in Agillic based on our financial performance, best of breed technology, strong positioning, and future international growth potential. Viking Venture are well-known as Software-as-a-Service (SaaS) experts in the Nordics with extensive experience in driving both organic and acquisitive international growth in tech companies. We are looking forward to continuing our international growth strategy and are excited to have Viking Venture as investor and strategic partner – operationally and at Board of Directors level. We are ready to become part of Viking Venture’s community of 15 specialised tech companies, Emre Gürsoy, CEO of Agillic comments on Viking Venture becoming a shareholder.

Emre Gürsoy, CEO of Agillic

Why Viking Venture

– Viking Venture has an investment focus in Nordic SaaS growth companies and have an impressive track-record to show. They come with financial power, a vast experience on how to create operational excellence and shareholder value and a relevant mix of competencies which will support and further accelerate Agillic’s growth and profitability plans. With this move I strongly believe we have created the best possible foundation for Agillic’s future and ability to continue its strong development, says Johnny Henriksen, Chair of the Board of Directors of Agillic on Viking Venture becoming a shareholder.

Johnny Henriksen, Chair of the Board of Directors of Agillic

About Agillic

Agillic A/S (Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish software company offering brands a platform through which they can work with data-driven insights and content to create, automate and send personalised communication to millions. Agillic is headquartered in Copenhagen, Denmark, with teams in Germany, Norway, and Romania.

Further information is available at

About Viking Venture 

Viking Venture, the leading Nordic B2B Software investor, invests in fast-growing scale-up companies in the Nordics. The investment focus is business-to-business software companies with international potential. Viking Venture has over NOK 4 billion under management, and is headquartered in Trondheim, Norway.

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