Viking Venture becomes majority owner in Liquid Barcodes

Liquid Barcodes

Viking Venture today announces its investment in Liquid Barcodes. Liquid Barcodes is a leading global company powering loyalty and subscription programs for customers for convenience and food service retail chains. Viking Venture intends to be a long-term partner for the company and wants to support Liquid Barcodes in its ambitious growth plans in North America and Europe. 

Header image of Liquid Barcodes’ team: Carolyn Schnare (Chief Content Officer), Mats Danielsen (CEO), Dan Munford (Investor, Advisory Board) and Bob Stein (Chairman of the Board).

Strong competitive position

Liquid Barcodes is widely acknowledged as a leading authority in the convenience industry, holding a strong market position. Renowned brands like Circle K, 7-eleven, Sunshine Gasoline Distributors, Couche-Tard, and Reitan Convenience are among their customers. Several of their customers have recently been winning awards for their loyalty solutions, being a testimony to their innovative solutions. The company has customers across the globe with 40% of revenues coming from the US.

Joar Welde, Partner at Viking Venture

– With the remarkable US success, the company has achieved a position many Nordic companies only dream about. We are excited to support their ambition to become the leading platform for subscription and loyalty programs across all convenience stores, says Joar Welde, Partner at Viking Venture and new Chairman of the Board of Liquid Barcodes.

Accelerate the growth in North America and Europe

Liquid Barcodes provides convenience retailers worldwide with cutting-edge loyalty solutions and subscription programs that fuel revenue growth, enhance customer engagement for long-term loyalty, optimize operations, and boost transaction frequency. 

Liquid Barcodes Team
The Liquid Barcodes team

– We are really excited to have Viking Venture as an investor and majority owner in Liquid Barcodes to help accelerate our growth in North America and Europe. Viking Venture brings deep B2B SaaS expertise with a team that has an impressive track record scaling Nordic companies. The Viking team is 100 % aligned with our business culture and passion for retail, and their expertise and support will be vital as we continue to help convenience and foodservice retailers boost their growth with our subscription and loyalty platform, says Mats Danielsen, CEO of Liquid Barcodes. 

Best-in-class loyalty and subscription solutions

– The investment of Viking Venture is a significant milestone for Liquid Barcodes, which plans significant growth and continues to provide top-notch customer support. The comany performed incredibly well in providing best-in-class loyalty and subscription solutions to the global convenience store industry with customers throughout Europe, North America, Asia, and Africa. Now the team can grow the business even faster, emphasizing customer success and enhancing the solutions as we advance. I am excited to remain involved with the excellent team along with members of the Viking team as a Board Member, US advisor, and shareholder, Bob Stein, current Chairman of the Board of Liquid Barcodes, comments on Viking Venture becoming a shareholder. 

With significant capital infusion, Liquid Barcodes will increase product development velocity to further enhance their loyalty and subscription solutions. As the global leader in loyalty solutions for the global convenience industry, Liquid Barcodes will further expand its global customer base with appropriate infrastructure to ensure customer success.

About Liquid Barcodes

Liquid Barcodes is a leading global loyalty and digital marketing technology company specializing in the convenience and food service industries. The proprietary, cloud-based technology platform allows retailers to create and manage their digital marketing campaigns through the “customer connection cycle” to engage, promote, and reward customers’ activities in real-time across digital and media channels. Liquid Barcodes’ loyalty platform powers loyalty programs for industry leaders across several global markets by offering unique subscriptions, mobile payment programs, machine learning, personalization, gamification, loyalty, and other capabilities. Learn more about Liquid Barcodes at

About Viking Venture

Viking Venture, the leading Nordic B2B Software investor, invests in fast-growing scale-up companies in the Nordics. The investment focus is business-to-business software companies with international potential. Viking Venture has over NOK 4.4 billion under management and is headquartered in Trondheim, Norway. Viking Venture provides support and investment opportunities to help innovative companies grow and succeed globally.

For further information about Viking Venture, visit

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