Mercell acquires TrueLink

Terje Mercell

Mercell, the leading platform provider for public e-tendering in the Nordic region, announces its fifth Nordic acquisition within the last 12-months, and welcomes the Danish company TrueLink AS ( to the fast growing Mercell Group.

Mercell Group is a leading e-tendering platform provider in the European market. They are currently on an exciting journey of international growth supported by Viking Venture – a specialized B2B SaaS investor in the Nordic market. The Mercell platform simplifies the public procurement process in accordance with EU regulations, and improves interaction between buyers and suppliers. With the whole of Europe as a market, Mercell Group are currently 220 enthusiastic employees represented in 10 countries and with head office in Oslo, Norway. More than 40.000 suppliers and buyers across Northern Europe use Mercell’s platform on a daily basis.

– As the leading player in the Nordic public e-Tender market, Mercell also aims to take a leading position within the post-award market (order-to-pay). We are now very pleased to announce our second acquisition within this area, by having the well-established and successful Danish company TrueLink as a member of our group. We are excited about this milestone which puts us firmly on the map within a very important area for the interaction between Danish public buyers and their suppliers. We see a number of exciting and important product synergies between pre- and post-award products, which will benefit our customers going forward. We warmly welcome our new colleagues to the Mercell Group, which is growing strongly both in the Nordic region and the rest of Europe, says Terje Wibe, CEO of Mercell Group.

About TrueLink

TrueLink was founded in 2009 and is a complete collaboration platform for e-procurement in Denmark. TrueLink has a strong focus on great customer service and development of user friendly solutions against a solid base of customers by creating reliable and efficient exchanges of digital orders, e-invoices and other business documents and transactions between buyers and suppliers.

– I see an exciting synergy in the interaction between the Mercell Group`s pre-award tendering solutions and our contracting entity and provider of complementary services, among other things within the coming demands for digital collaboration platforms, something we already help our public and private customers with, says Per Hedeboe Jensen, CEO of TrueLink

TrueLink will continue as a standalone brand in the Mercell Group’s portfolio in Denmark, which already includes Udbudsvagten, EU Supply, Innovasion and Mercell.

Contact information: 

Terje Wibe

CEO Mercell Group

0047 90 83 79 98

Per Hedeboe Jensen

CEO TrueLink

50 77 78 32