FotoWare strengthen its international position, acquiring Xenario GmbH

Anne Gretland
Picture: Anne Gretland, CEO of FotoWare

FotoWare, a leading innovator of Digital Asset Management (DAM) solutions, continues their business journey and growth, acquiring a team of German colleagues.

Since the Norwegian company, Viking Venture, came on board as new leaders back in 2020, FotoWare has been actively looking for companies that complement their strategy and products. During the past 12 months, FotoWare has acquired Buildpix AB in Sweden, InfoMAX ApS in Denmark, and Xenario UK, establishing a strong presence in the Nordics and the UK. Now, they are taking greater European market share by acquiring Xenario GmbH in Germany, greatly strengthening the footprint in the DACH region.

– FotoWare acquiring Xenario is great for all parties, including our mutual customers, as it enables us to strengthen our position in another key market while adding additional competence to FotoWare. Xenario brings with them a highly skilled and experienced team, as well as technical expertise that can help to enhance our offering to both new and existing customers, through their extensive knowledge and experience building extensions to FotoWare, says David Horton, Manager of Mergers and Acquisitions at FotoWare

For the past 17 years, Xenario has enabled more than 600 customers to do more with their content as a FotoWare partner and reseller in Germany. They have expert knowledge and vast experience with FotoWare Digital Asset Management, and especially within the Media and Law Enforcement verticals. Xenario has long been working on implementing, training, developing, and supporting among others Axel Springer and Hamburg Polizei, some of FotoWare’s biggest customers.

– We are delighted to become part of FotoWare, says Kay Peters, one of the former CEO’s of Xenario GmbH and continues – It is very exciting to be joining FotoWare at this stage of the journey and we are looking forward to helping develop a stronger presence in the DACH area and growing the company.

– The acquisition of Xenario is an important step for FotoWare and significantly strengthens our position within Germany, which represents a key market for us. Bringing Xenario’s highly skilled technical team onboard will enable us to continue to provide excellent customer service and help to continue our expansion journey within Germany and other territories, says Anne Gretland, CEO of FotoWare.

With digitalization happening globally at rapid speed, FotoWare experiences a growing demand for innovative and secure technological solutions and sees great potential for DAM amongst a variety of industries. The recent expansion is, therefore, the perfect move when heading into 2022, as it enables FotoWare to better meet the demands of a booming market of digital asset management.

– This represents FotoWare’s fourth acquisition within a year and we are pleased to see the great progress that has been made in this time. It is a key part of the company’s expansion strategy since Viking Venture acquired FotoWare, and has significantly strengthened FotoWare’s position in Northern, Western, and Central Europe. It’s an exciting time for the company and it is only just getting started in this regard, says Jostein Vik, Partner at Viking Venture and Chairman of the Board at FotoWare

FotoWare is a Norwegian software company that enables businesses and organizations to efficiently store, manage, find, share, and re-use their digital files.

With more than 25 years of experience, FotoWare is a world-leading provider of Digital Asset Management (DAM) solutions and is well-established internationally. Its customers include The Financial Times, Volkswagen, The White House Historical Association, The Economist, Metropolitan Police and over 4,000 more.

Today, FotoWare has more than 70 employees from 19 different countries, working in Norway, Sweden, Denmark, the UK, and Australia. Having a strong company culture is a top priority for the company, and in both 2020 and 2021 FotoWare was announced as one of the best places to work in Norway and Europe by Great Place to Work. FotoWare has a global partner network with reselling partners in 17 different countries, and the company is also a Gold Partner of Microsoft.