FotoWare acquires Swiss Digital Asset Management provider Picturepark

FotoWare Picturepark

FotoWare, a Viking Venture portfolio company, continues its business journey and growth, acquiring the Swiss DAM and Content Management platform Picturepark, further strengthening its European footprint.

Since Viking Venture acquired FotoWare in 2020, the company has been active in making acquisitions that complement its strategy and products. They have acquired Buildpix AB in Sweden, InfoMAX ApS in Denmark, Xenario in the UK, and Xenario GmbH in Germany during the past year, establishing a strong presence in Northern and Central Europe. Now, they are taking an even greater market share with expertise in a vital industry and market in the DACH region.

Innovate more and at a greater speed

– Picturepark and FotoWare share many similarities. Both have a prestigious history as innovative pioneers within the digital asset management industry for more than 20 years. Our vision and mission are in alignment. We are delighted to have acquired Picturepark and are very excited about the benefits this will bring for both sets of customers and the opportunities for our products. This acquisition will allow our teams to innovate more, and at a greater speed than before, says Anne Gretland, CEO of FotoWare (photo right).

Founded in 2000, Picturepark has a long history of providing businesses with Enterprise DAM and product content management solutions and has mainly focused on the Retail & Manufacturing industry. Like FotoWare, they have a diverse international culture, with employees from more than nine nationalities and offices in the US and Austria. They also have a solid customer base, including UEFA, Breitling, Faber Castell, Specialized, Swiss Olympic, Bosch Security, and more.

Now, as a part of FotoWare, Picturepark will continue to offer organizations top-quality management and automation solutions for their digital asset and product data management needs. The acquisition will enable Picturepark to more aggressively deliver to the complex needs of customers while also gaining access to greater marketing and sales resources and a partner network across Europe, North and South America, Asia, and Oceania.

Picturepark has a unique content platform

Ramon Forster

– Picturepark has invested a lot over the last years into our new versatile API-first Content Platform to meet customers’ future needs for powerful content management solutions that outlast and outperform. With FotoWare, Picturepark has met a company with the same values and goals. By growing jointly together, we can deploy our unique strength to make the FotoWare group a leading market player, says Ramon Forster, General Manager of Picturepark (photo right).

With companies worldwide experiencing an increased need for digitalization, DAM providers such as FotoWare and Picturepark are preparing for massive growth in the years to come, making constant improvements to their products. With this recent acquisition, FotoWare aims to increase its presence in Central Europe, particularly amongst companies working in Retail, Manufacturing, and E-commerce. This will enable FotoWare to innovate and grow at a higher pace and is a strategic move toward becoming the leading DAM provider in Europe.


– This is an important acquisition for FotoWare and signals yet another great step forward in the company’s ambitious expansion strategy. It marks the first acquisition of another vendor in the Digital Asset Management space, which increases market share for the FotoWare group while adding technical excellence and further strengthening FotoWare’s position in the DACH region, says Jostein Vik, Partner at Viking Venture and Chairman of the Board at FotoWare (photo right).

Header image from left: Anne Gretland CEO at FotoWare, Ramon Forster CEO at Picturepark, Lona Nordén Support Lead at FotoWare, David Horton M&A at FotoWare, Bettina Berndtsen HR manager at FotoWare, Trond Kindberg CFO at FotoWare and Alex Kronenberg deputy Head of Marketing Director at Fotoware.