Flowbox merges with Photoslurp


Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European player in its field while expanding into South America.

Flowbox was founded in 2016 and has developed a platform that allows companies to use their customers’ social media content in their own channels. In February 2020, Norwegian Viking Venture invested SEK 80 million (approx. EUR 7.6 million) in the company to accelerate its expansion through organic growth and acquisitions. Following the merger with Photoslurp, Flowbox is growing from 25 to 70 employees, distributed across offices in Stockholm, Amsterdam, and Barcelona. The new company will have an annual recurring revenue (ARR) of SEK 80 million.

Smooth integration of platforms

– Photoslurp is a very good match for us. They are a major player in Europe and South America, which complements our previous customer base well. South America will be a completely new market for us. The company has also developed a similar platform, which makes the integration work smooth. We are now migrating Photoslurp’s more than 300 customers, which will increase our total customer base to over 850 customers in 40 countries, says Marcus Carloni, CEO of Flowbox (photo right).

Chief revenue officer at flowbox

– There are great similarities between Flowbox and Photoslurp, both technically, commercially, and culturally. By merging, we create synergy effects that lay the foundation for continued strong growth. Not only in Europe but globally, says Eulogi Bordas Casas, CEO of Photoslurp and future Chief Revenue Officer at Flowbox (photo right).

Expand to new geographies and product areas

– Demand for marketing platforms like this continues to increase, as reflected in Flowbox’s topline growth. Through the strategic merger with Photoslurp, we will continue our growth journey and expand to new geographies. As well as product areas, says Eivind Bergsmyr, partner at Viking Venture and chairman of the board at Flowbox. (photo right)

Customers at Flowbox include Björn Borg, Casall, and Outnorth. While some of Photoslurp’s customers are United Colors of Benetton, KARL LAGERFELD, and Havaianas.

About Flowbox

Flowbox offers a customer marketing platform that enables brands to reuse customers’ social media content to create engaging marketing and increased sales. Flowbox was founded in 2016 with headquarters in Stockholm and regional offices in Amsterdam and Barcelona. Learn more at www.getflowbox.com.

About Photoslurp

Photoslurp is a visual commerce platform that collects photos and videos of customers using your products across social networks. It then provides the tools to curate, analyze, and integrate collected UGC into your online store to make it ‘shoppable.’​ Our platform drives conversion rates by turning customer photos into social proof when integrating this content into the eCommerce shopping experience. Learn more at https://hi.photoslurp.com.

Header image from left: Roel Hoedemakers Head of Sales Central Europe at Flowbox, Nicolas Rossi Account Executive FR at Flowbox, Lucas Pascholatti Technical Support Specialist at Flowbox, Marion Philipps Customer Success Manager at Flowbox, Soufiane El Mardi Customer Success Manager at Flowbox, Juliette Petit Account Executive at Flowbox and Eulogi Bordas Casas CEO of Photoslurp and future Chief Revenue Officer at Flowbox.